Fine Brands

The wine company

Fine Brands is a unique import wine company in Norway and also part of a rather unique set-up in the region.

Operating like a premium organisation selling a well composed and focused portfolio of fine wines both on and off trade.

While still being very quick to action with hands-on management and well trained and experienced sales and marketing staff, we have the resources and effectiveness from being part of Toast Group in Norway and a successful group in the Nordic region.

Core valuea



  • For us passion is a key word.
  • Passion for the products we sell, which makes us want to know all about it.
  • Passion for finding the the most effective and efficient marketing initiatives.
  • Passion for developing sales and the business with our customers.
  • Passion for the business we work in.


  • Our team have a solid industry experience, ranging from sommeliers to sales, marketing and international top management.
  • We know our markets and their respective mechanics, challenges and opportunities
  • We have a proven track-record of building brands to leading positions.


  • There’s only two ways to improve the results of your efforts and investments, you are either more efficient or more effective. We aim to be both!
  • We have our own special marketing tools.
  • We have top-class distribution solutions.
  • We have the benefits of a truly large company, but the speed, passion, personality of a smaller one.

Covering all channels

We cover both off trade and on-trade as well as the duty-free channel.

The major part of our volume is coming from the retail side, but on- trade is a very important part of our business.

We have a portfolio with many unique, and also must-have brands, enabling us to have a very broad on-trade presence


This was a very brief introduction, we are looking forward to discuss further what our passion, knowledge and efficiency can do for your business.

Here you can see all Toast Groups products